Solutions

WHY DO I NEED A STRATEGIC MARKETING PLAN?

According to Michael E. Gerber, the World’s #1 Small Business Guru, in his book The E-Myth Revisited: 

“If mature businesses, such as IBM, McDonald’s, Federal Express and Disney, take such things seriously then how can you not do the same?  Your business is far more fragile than a big business.  So if anything, you must take marketing more seriously than a big business does…  We have entered the “unforgiving age” in which countless small businesses will either accept the challenge of an information-glutted society or be destroyed by it.” 

With the Small Business Administration reporting that more than 400,000 small businesses close their doors every year, don’t fall to the same statistic.  Why not find a way to position your product or service first in the mind of your prospects.   Anita Kelley Consulting offers the innovations and solutions necessary in establishing that position in the OKC metro area market. 

WHAT ARE THE PRACTICAL INNOVATIONS AND SOLUTIONS THAT ANITA KELLEY CONSULTING OFFERS?

No two businesses have the same focus, goals, customers, employees, culture, location and past experience therefore , each Strategic Marketing Plan is focused on the uniqueness of a business and the tools and resources that will ensure the outcomes and growth desired for that particular entity. 

The Strategic Marketing Plan will have a synergism and flow that will deliver the same message no matter the medium being used.  Here are some of the resources which may be included in the Strategic Marketing Plan: 

• FREE  Initial Consultation gathering information about the present state of your business and the projected future goals.
• Coaching, guiding and training through seminars and customer service training.
• Writing and designing all collateral material.
• Planning the design and writing content for your website.
• Writing goals and content for Social Media Management such as Facebook and Twitter.
• Conducting customer surveys.
• Mystery shopping the competition to assess strengths and weaknesses.
• Writing and recording radio and TV ads.
• Writing and recording On Hold messages for the office.
• Writing content for print advertising.
• Planning and executing special events and Open Houses.
• Representing your business at networking functions.
• Planning and developing a booth for any industry trade shows. 

Each Plan includes steps to take that will build the business.  The steps do not need to be taken all at once but can be added as profits increase and the business grows.